Monday, March 24, 2008

Chicago Firms Team to Drive Performance on Standardized Tests

Press ReleaseSource: Learning Enhancement Corporation


Monday March 24, 9:30 am ET

CHICAGO--(BUSINESS WIRE)--Learning Enhancement Corporation (LEC) and Academic Approach announced that they have entered into a partnership to promote each others products and services. The partnership recognizes the strategic fit between the companies offerings.

LEC develops and markets neuroscience-based software programs that build learning capacity. Its flagship program, BrainWare Safari, enhances 41 cognitive skills critical for learning. BrainWare Safari has been shown to create dramatic improvement in learning ability in a comprehensive manner that spans perceptual processing, memory, attention, sensorimotor integration and thinking skills.

Academic Approach offers online test-preparation courses for the SAT, ACT, ISEE and SSAT that teach beyond the test by not only raising test scores but also preparing students to master college readiness skills. The companys unique methods produce industry-leading results.

We have been very impressed by the cognitive science behind LECs cutting-edge approach to developing critical thinking skills, said Matthew Pietrafetta, CEO of Academic Approach. By training processing speed and sequencing skillsthe underlying cognitive aptitudesstudents will ultimately achieve even greater results. Most test preparation merely games the test; this solution develops the mind.

The relationship forms the foundation for what is expected to become a broader partnership to provide a cradle-to-college system for enhancing academic success to meet the expectations of the 21st century.

Academic Approach builds on the enhanced capabilities LEC develops in all students to help them truly master the skills and knowledge that define college readiness and develop the thinking skills needed for success in a globally competitive market. We think we have a winning combination and we look forward to building on this promising partnership, said Roger Stark, CEO of Learning Enhancement Corporation.

About Learning Enhancement Corporation

Learning Enhancement Corporation develops and markets tools to build the minds capacity by combining the latest brain science with entertaining and motivating video-game technology. BrainWare Safari, LECs flagship product, is available at www.MyBrainWare.com or 877-BRAIN-10 (877-272-4610). Further information about the company may be found at www.LearningEnhancement.com.

About Academic Approach

Academic Approach is a test-preparation company with locations in Chicago, Boston, and New York City. The company provides one-on-one instruction as well as a full suite of online courses for the SAT, ACT, ISEE, and SSAT. The companys clients not only post the most impressive score increases, but also master the most essential academic skills. With best-in-the-industry results, Academic Approachs unique methodology wins the praise of both students and their parents and is considered the Educators Choice for test prep. For more information, go to www.academicapproach.com or call 773-348-8914.


Contact:
Learning Enhancement Corporation
Betsy Hill
312-239-2677
bhill@learningenhancement.com
or
The Academic Approach
Kate Aubry
773-529-7755, ext. 24
kate@theacademicapproach.com

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