IMA's Free CD MATCH Software Utility for Consumers Goes 'Gold'; Software to Reduce CD-ROM Title Returns Available Via Web Sites...

Publication: Business Wire
Date: Monday, February 5 1996
Subject: Public relations, Marketing, Desktop utilities
Product: Prepackaged software, Desktop Utilities, Software Publishers

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ANNAPOLIS, Md.--(BUSINESS WIRE)--Feb. 5, 1996--The Interactive Multimedia Association (IMA), a worldwide trade organization representing more than 400 interactive multimedia technology developers and providers, today announced the release of the gold version of its CD MATCH(TM) software program for Windows, Macintosh and OS/2. The free software utility, which probes and then displays the current configuration

of consumer systems, is the cornerstone of the IMA CD MATCH initiative designed to improve consumer satisfaction and reduce retail returns of multimedia titles by helping consumers match the requirements of titles with their own system.

The CD MATCH campaign has already garnered the support of over 60 industry leading organizations including Apple, Compaq, CompTIA, Corel, Electronic Arts, IBM, Intel, Macromedia, Philips Media - IMS and Prentice Hall School Division. The free CD MATCH software is now available through Web site or FTP access from both the IMA and IMA member company Horizons Technology, Inc., San Diego, CA, who developed the software, at http://www.ima.org/cdmatch or http://www.horizons.com/cdmatch. The CD MATCH Implementation Kit for industry developers, publishers and retailers is also available, and the IMA Uniform Label for CD-ROM titles will begin appearing on title packages in the second quarter of 1996.